DMCB to Disease-Management Companies: Use This Anecdote Template

Recognizing the undeniable marketing power of anecdotes, Jaan Siderov, MD, over at the Disease Management Care Blog* (DMCB) provides a handy promotional template for disease-management companies who find it easier to say, we don't have to show you any stinkin' evidence-based medicine.

*Looks like the DMCB and the Pathophilia blog are both December babies and will achieve their major motor milestones this year at approximately the same time. Pathophilia is currently working on its social smile.