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Posted by on Mar 9, 2008 in Marketing

DMCB to Disease-Management Companies: Use This Anecdote Template

DMCB to Disease-Management Companies: Use This Anecdote Template

Recognizing the undeniable marketing power of anecdotes, Jaan Siderov, MD, over at the Disease Management Care Blog* (DMCB) provides a handy promotional template for disease-management companies who find it easier to say, we don’t have to show you any stinkin’ evidence-based medicine.

*Looks like the DMCB and the Pathophilia blog are both December babies and will achieve their major motor milestones this year at approximately the same time. Pathophilia is currently working on its social smile.

bmartin (1130 Posts)

A native East Tennessean, Barbara Martin is a formerly practicing, board-certified neurologist who received her BS (psychology, summa cum laude) and MD from Duke University before completing her postgraduate training (internship, residency, fellowship) at the Hospital of the University of Pennsylvania in Philadelphia. She has worked in academia, private practice, medical publishing, drug market research, and continuing medical education (CME). For the last 3 years, she has worked in a freelance capacity as a medical writer, analyst, and consultant. Follow Dr. Barbara Martin on and Twitter.